About Sonata Collective
Our Creation
The LabelSonata Dancewear
Founded in 1982, Sonata Dancewear is a Singapore brand dedicated to helping dancers become better dancers through thoughtful design and expertise. From tiny tots to performing artistes, we create dancewear that offers comfort, elegance, and purpose for every stage of the journey.
The Multi-Brand StoreSonata
Our multibrand store is a space for dancers, educators, and families to experience the ballet lifestyle together. Alongside Sonata Dancewear, we retail leading international brands, offering comfort, elegance, and lifestyle essentials while celebrating milestones and supporting the dance community.
Bespoke CostumesSonata Atelier
The creative heart of Sonata, our Atelier designs and produces custom uniforms, costumes, and in-house labels. Every piece is crafted with artistry, purpose, and care, supporting the dance community with products that combine beauty and function.
Sonata Flooring
Sonata Flooring provides professional dance floors and barres designed with safety, performance, and durability in mind. Trusted by studios and institutions, our solutions support dancers with the right foundation to train, perform, and grow.
Our Heritage
it all started from the love for dance
It is the love for dancing that prompted Ms Ong Long, a former professional dancer herself, and her husband, Mr Tai Han Kwang, to venture into dancewear manufacturing and retailing in 1982 in Singapore.
Back in the days, good dancewear and dance shoes were hard to find in Singapore. Many dancers and teachers had to import their dance necessities from overseas, and it was expensive and difficult to do so.
Together with her husband Mr Tai, Ms Ong decided to start Sonata Dancewear, to provide local dancers and teachers with affordable good quality dancewear. As a dancer herself, Ms Ong understands the needs of dancers, and so she could create dance and performance wear that is suitable for dancers.
The Little Brown Store
For a long time, Sonata operated from this iconic little brown store in Orchard Plaza in Singapore. At that time, we designed and made dancewear and costumes right in store, with our little sewing room at the back. Dancers, gymnasts etc. would come to us to have their garments tailor-made—we were pretty much like your old school made-to-measure tailor, with a focus on dance and performance wear. It is through these years of tailoring experience, we developed our way of making dancewear that is a good and comfortable fit for bodies in our region.
Since then, Sonata Dancewear has grown from a family run business to become the leading dancewear distributor in the region, known for its quality and comfort.